W7 Mighty Mattes Eyeshadow Palette - 12 Matte Nude Colors

Founded in London, England in 2002, W7 is a brand that aims to make high quality and on-trend color cosmetics accessible to everyone at affordable prices. The brand’s tagline, "Who Will You Be Today?" encourages self-expression and experimentation without limitations. W7 is inclusive and welcomes individuals of all levels, from beginners and teenagers to adults and makeup enthusiasts.

All of W7's products are 100% cruelty free and not tested on animals. Some of the best selling products include the Mighty Mattes W7 Cruelty- Free Vegan Eyeshadow, the Pressed Pigment Cruelty-Free Vegan Eyeshadow, and the Cream Contour Kit - Just Mattes Lift & Sculpt.

The eyeshadow palettes offer a highly pigmented and blendable selection of colors, from neutral grays and blushed nudes to smokey browns, allowing for the creation of a variety of looks from natural and everyday to high-impact and full-glam. The shades are long-lasting and suitable for all skin tones and types, and the products are easy to use and wash off, making them ideal for individuals of all ages.

W7 cosmetics are designed in London by professional makeup artists and can be used on sensitive skin. The brand's products are PETA approved and 100% cruelty free, making them a great option for those looking for high quality, affordable and ethical cosmetics. Whether for travel, work, school or social events, W7’s products are convenient and easy to carry.

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