W7 Glow Prime Hydrating Face Primer with Watermelon Extract

The W7 brand was created in 2002 in London, England with the goal of providing high quality and on-trend color cosmetics at affordable prices for everyone. Their tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all, catering to beginners, teens, adults, and makeup enthusiasts.

W7 offers 100% cruelty-free products and none of their items are tested on animals. Some of their best-selling products include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality and highly pigmented palette suitable for all skin tones. The Banana Dreams Loose Face Powder is a yellow setting powder that helps to minimize pores and is suitable for all skin tones. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette contains 6 professional and long-lasting cream formulas perfect for transitioning base shades and easy and effective contour application.

W7's blurring primer is designed to glide over the skin, minimizing pores, blemishes, and imperfections to create an even-looking smooth skin surface for makeup application. Their makeup primer contains natural fruit extracts to provide pink undertones for a light, naturally beautiful complexion. The primer is easy to apply and helps makeup stay in place for longer. W7 recommends applying the primer after moisturizer but before foundation, using a pea-sized amount and gently working it into the skin with fingertips before buffing on foundation.

All W7 products are designed in London by professional makeup artists and are safe for sensitive skin. They are ideal for women, teens, and anyone who loves high-quality cosmetics. W7 products are also 100% cruelty-free and are not tested on animals.

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