Gel-based Primer with Niacinamide, Vegan & Cruelty-Free

Brighten your skin’s future with the all-new e.l.f Power Grip Primer, now infused with skin-loving niacinamide to even out skin tone and give makeup lasting power. This gel-based formula preps your complexion for flawless makeup application, smoothing and brightening dullness. Suitable for all skin tones, it leaves behind a clear, dewy finish. Always free from phthalates, parabens, and other harmful chemicals, e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because being kind is always in style. Smooth, brighten, and prep your skin for makeup with e.l.f's Power Grip Primer, infused with niacinamide for long-lasting radiance. Its gel-based formula with sticky texture is designed to grip makeup and keep it in place while niacinamide works to smooth and brighten your complexion. Suitable for all skin tones, this primer leaves a clear, dewy finish, providing the perfect base for flawless makeup. For best results, apply the primer evenly onto the face before makeup, using your fingertips to pat it into the skin. The warmth of your fingers will help the product melt into your skin for a smooth, even application. Wait 30 seconds for the primer to set before applying your makeup. All e.l.f. products are made with skin-loving ingredients and are free from toxins, all at affordable prices. Plus, they're 100% cruelty-free and vegan, so you can feel good about using them.

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