Big Poppa Mascara: Volumizing, Lifting, Lengthening, Nourishing, Paraben Free, Cruelty-Free & Vegan - Blackest Black

Big Poppa Mascara is the biggest and baddest of them all, because bigger is better! This outrageously volumizing, dramatically lengthening, and intensely black mascara is designed to make even the most timid lashes stand front and center. We also believe that stronger is better, so we've added Castor Oil to the formula, ensuring that your lashes get the very best treatment.

The nourishing power of omega-6 fatty acids and essential proteins in Castor Oil gives your lashes the boost they need to deliver unstoppable drama. Our hourglass brush, featuring over 500 bristles, grabs and lifts lashes, while the softly buildable and extra-smooth glide formula coats from root to tip in a single swipe.

wet n wild has been everyone’s first and lifelong destination for vibrant and accessible beauty. With over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From bold and bright to neutral and nuanced, we offer a wide range of options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our nourishing formula, featuring Castor Oil, does more than just make you look fabulous. It is rich in omega-6 fatty acids and essential proteins that help to boost and strengthen your lashes. The unique hourglass brush with over 500 bristles catches and lifts every last lash, providing bold volume from root to tip. Formulated to deliver the deepest midnight pigment, this intensely black mascara promises the boldest lashes. The hourglass brush grabs, lifts, and coats lashes for fuller and longer-looking lashes in a single swipe. Furthermore, wet n wild products are never tested on animals and are always cruelty-free.

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